More than 2000 travel and tourism industry leaders from around the globe have arrived in Melbourne for Australia’s largest travel industry business to business event.
Buyers from around the globe have joined travelling international media at the event, with representatives from 500 Australian companies and organisations at the Melbourne Convention and Exhibition Centre (MCEC).
Minister for Tourism John Eren welcomed the travel industry’s most important business leaders at a welcome gathering ahead of the week long Australian Tourism Exchange (ATE) event.
“Thousands of buyers, industry experts and members of the media are converging on Melbourne and regional Victoria, keeping our bars and cafes busy and our hotels and taxis full,” said Eren.
Tourism is worth $20 billion to Victoria’s economy every year and is the state’s second greatest service export. The ATE provides the industry new and invaluable opportunities to meet with leading international tourism buyers to secure partnerships for the future.
After the ATE buyers and the global media will join tours throughout Victoria, visiting the Grampians, the Yarra Valley, Phillip Island and the Great Ocean Road.