Autumn arrivals continue to drive growth in New Zealand

Wilfried Kolb
New Zealand's beauty is driving growth forward

New Zealand tourism is expecting a record autumn as total holiday arrivals have increased by 16.5 per cent for the month of May.

Figures released by Statistics New Zealand reveal visitor arrivals for the year are up by 6.9 per cent and holiday arrivals increased by 9.8 per cent.

Tourism New Zealand chief executive Kevin Bowler says “It is fantastic to see such strong visitor growth extending well past the traditional holiday season. Tourism New Zealand’s new strategy to focus efforts on driving arrivals growth in the shoulder seasons will push this even further. This month’s arrivals bring us ever closer to an annual arrivals figure of three million, a new milestone for the New Zealand tourism industry.”

It has been reported that the US and Germany were outstanding performers with US holiday arrivals up by 12.0 per cent and Germany up 8.0 per cent, the UK was up 7.6 per cent which looks promising for the western target markets and China continues outstanding growth with 31.1 per cent.

Closer to home Australian holiday arrivals has increased by 2.2 per cent.

“We expect to see this grow in the coming months as our winter marketing activity gains momentum in market with the ‘More magic in every day’ campaign, encouraging Australians to cross the ditch for a winter getaway,” said Bowler.

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