Queenstown park ‘a business success story’

Lakeview, a central Queenstown holiday park that came under new management 18 months ago is proving to be a business success story, say its new bosses.
Long-time local residents Peter and Cathy Coppens (pictured with members of the Queenstown Lakeview Holiday Park team) had previously managed a number of local and international tourism projects, and say they have added structure and consistency to the product mix at the Queenstown Lakeview Holiday Park, making the most of its central-resort location.
The park recently received a plethora of awards and accolades including its first Four Star Plus Qualmark rating, a Travelbug 100% Guest Experience award, and being voted one of the Top Five New Zealand Holiday Parks by Wotif reviewers.
In the past year, figures show the park’s guests have injected nearly $13m into the local economy, a figure Mr Coppens says highlights its value as a community asset.
He says the park is one of the most diverse centrally-located accommodation providers in Queenstown – just a 500m walk from the town centre, bustling Queenstown Mall and stunning lakefront.
The Coppens say that with their “great team of people and supportive company directors”, they have focused on making the park work effectively alongside its local community and increasing the scope of services on offer.
“It’s a superb facility and a great asset to the local community,” said Mr Coppens.
“The numbers talk for themselves – the park hosts 100,000 overnight stays each year and this has low impact, high value downstream benefits for Queenstown.
“As well as boosting the local economy and directly or indirectly employing up to 20 people, having good quality value accommodation encourages families to visit Queenstown and contributes another great vibe to the town.
“It is recognised that within New Zealand and then Queenstown there’s still potential for further growth in the value and campervan markets. These are visitors who tend to spend less on accommodation so they can participate in more activities and enjoy discretionary spending much more than many other market segments.
“Their spending as a consequence is enjoyed across a wide range of local businesses and has a wide ‘trickle down’ effect.
“Being so close to town also alleviates parking issues – guests have no need to drive their campervans into the town centre when we’re just a stone’s throw away from all the action.”
Mr Coppens believes there is still potential to grow the business at its current location.
“In 18 months we’ve focused on adding value and consistency to the product mix, taking this amazing community asset that many locals don’t know much about and moving it forward to realise its full potential.”
The Park is operated by local company CCR Ltd, which leases four council-owned camping grounds in Queenstown and Wanaka.

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