South Australia poised for more visitor growth

South Australia believes it is poised to take recent record growth in international visitor numbers further with investment in destination marketing and a focus on attracting a greater share of the tourism dollar.
“Over the past seven years, the contribution and importance of international tourism to the ATEC (Australian Tourism Export Council) managing director Peter Shelley said South Australia’s economy had grown from 14 to 17% and with 390,000 international visitors a year – a trajectory that could be built on.
South Australian tourism industry leaders met in Adelaide this week to discuss ways to strengthen the State’s reputation as an international destination.
“What was clear from our discussions is the industry and government must collaborate to remove barriers such as visa processes, to target and improve international marketing and to maximise the benefits to the SA economy including more jobs and expenditure,” Shelley said.
ATEC chairman Denis Pierce said the SATC was to be congratulated for attracting key industry events like the National Tourism Awards, ATEC’s International Travel Buyers Workshops and the European Corroboree, as platforms for strengthening the local tourism industry and increasing the number of international tourists to the state.
South Australia had a lot going for it, he added, with the government having invested in infrastructure improvements including the Adelaide Oval (pictured) and the Riverbank precinct.

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