TTF releases key strategy documents

The Tourism & Transport Forum (TTF) has released its tourism priorities document, Queensland Tourism: Backing Our Strengths – An Agenda for the Queensland Government, which details the key projects and investments it says are required to ensure the state’s tourism industry continues to grow.
TTF is also releasing its Queensland Tourism Business Count & Employment Atlas, which shows the role tourism plays in generating economic activity and jobs across the state. The Atlas breaks down direct tourism employment by state electoral districts, demonstrating the importance of tourism to every part of Queensland.
“Both [political] parties have released tourism policies outlining their vision for tourism in Queensland, now we are providing ours which we believe should be a blue print for any Queensland government,” said chief executive Margy Osmond (pictured).
“The announcements made by the LNP and Queensland Labor have been good steps in the right direction, but there is more to be done.”
She said that included extending the Gold Coast light rail network to include a link to the heavy rail at Helensvale and “above all, increasing marketing spend are critical to ensuring Queensland’s tourism industry stays strong”.
TTF’s latest Atlas showed tourism supporting 140,000 direct jobs and an additional 101,000 indirect jobs across the state, Osmond added. “At a time when Queensland’s unemployment levels are the highest in the nation, when uncertainty in the commodities sector is continuing to wreak havoc with the state economy, tourism is continuing to provide employment opportunity.”

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