Free Facebook Marketing Webinar

Tourism eSchool free Facebook Marketing Webinar.

On 2 October, Tourism eSchool is running a FREE 1-hour Facebook Marketing webinar, sharing easy and practical tips you can use straight away in your tourism experience including:

  • How to attract new customers and drive sales using Facebook.
  • 3 updates types your customers will love and want to engage with.
  • How to encourage your happy customers to help market your tourism experience for you on Facebook.
  • The most effective types of Facebook Advertising to drive sales in your tourism experience.

The webinar will be recorded, so if you can’t make it to the live session, you will be emailed a recording of the live webinar that you can watch at a time that suits you.


One thought on “Free Facebook Marketing Webinar

  • October 5, 2014 at 8:10 pm

    Fine, my concern would be that Facebook alone (like paid Google ads) is viewed as some marketing panacea, when in fact free resources for ‘eMarketing’ or more to the point Australian tourism SEO search engine optimimsation, already exist.

    The ATDW’s excellent eMarketing kit which gives an overview, vs focusing upon one channel or medium, can be found here (it is pitched at year11/12 educated owner/operators, yet in international ed those even with Master of Marketing claim it is too technical… which it is not):

    Curiously, the bulk of downloads were from offshore…. what do they know that Australian operators don’t? The international education sector still has no idea, with even the official Study in Australia website becoming invisible in target markets as relevent languages removed, so as to be English only……

    Many offshore understand the need to be visible internationally, especially for specific languages, and linked up with partners in Australia, and offshore.

    Presently we see two related (via multi cmapus college) intra state destinations using paid adverts, events and even FIFO agent visits (at great cost), but what they don’t get is that their investment is a waste of time.

    However, if they simply (‘whitehat’, opposite of what web/IT teams were doing, i.e. gaming Google by buying irrelevant backlinks) linked reciprocally with relevant organisations within their destination e.g. tourism and education orgs, it would make them visible to Google 365, then doing the same with offshore partners, even better.

    Economic international market or business development.

    This is one of the most obvious digital marketing activities, for regions to become visible, but neglected in Oz…. while commisssioners attend events…..

    With even more changes to Google algorithm it can no longer be ‘short cutted’ or ‘gamed’ so easily, nor can you rely upon one medium or channel.

    Google and other search engines want to see (in adddition to basics of site architecture) is relevant, quality and updated content (if international, multilingual), linked up and active social media including Blog, Facebook, Google+, Twitter etc., and good quality relevant reciprocal weblinks.

    It does not matter if you are in a region, if well SEOd (if you don’t want to learn, find a local student), you will come up in generic search results from anywhere in the world.

    However, international education (possibly) like tourism, still views ‘marketing’ as agent/region management, promotion and sales but those in ‘marketing’ who ignore SEO are already redundant…..


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