Backpacker publisher TNT Magazine has followed up the relaunch of its weekly Australian title six weeks ago, complete with advertiser-connected emag version, with the redesign and relaunch of its quarterly New Zealand magazine.
The summer edition of the NZ magazine, which will be hitting the streets of New Zealand and Australia in the coming days, is the first time that travellers over the Tasman will get to see the magazine’s new look, which now includes much more information on relevant events and festivals, on top of all the travel features, advice and listings.
TNT Publishing, which also publishes Backpacker Trade News, has also started putting the entire magazines, including adverts, online, in the form of emags.
“We’re really excited to be able to offer something extra back to clients and readers alike,” said TNT’s business development manager Tom Wheeler.
“With over 13,000 readers having already accessed the electronic publications, in which users can click through to advertisers’ websites directly, it’s a great asset for both TNT and our clients!”