Tourism Queensland (TQ) is planning a marketing blitz to help the state recover from the double whammy of floods and Cyclone Yasi.
TQ chief executive officer Anthony Hayes told the ABC: “We need to get on with this as quickly as possible. The next challenge for us is to make sure Easter is a winner – Easter and Anzac Day run into each other this year so it’s a fairly long break. We want to make sure our industry is benefiting from that, which means we need to be out in the market very quickly.”
He said TQ would use state and federal government funding to market Queensland both nationally and globally.
Meanwhile, Tourism Whitsundays launched its A$300,000 74 Island Wonders marketing campaign in Sydney and Melbourne today. CEO Peter O’Reilly said it was important to spread the word that the Whitsundays were unaffected by the extreme weather conditions.