In news likely to give Hostelworld and Hostelbookers sleepless nights, British reputation management company KwikChex is threatening legal action in the US and UK against hotel review site TripAdvisor for defamation and libel.
The SMH reports the company wants the site to remove reviews that aren’t verified but allege crime, injury or illness. It also wants other unverified negative reviews taken down.
KwikChex is threatening to file a class action on behalf of unhappy hotel owners and travel providers.
TripAdvisor refuses to comment on potential legal action.
Hostelworld and Hostelbookers both carry user reviews. Properties are also ranked in various categories, with the results averaged to give an overall ranking.
Hostelworld account manager Oceania Kristy Carstairs said the company has systems in place to ensure reviews are genuine.