I’ve written about this before, but once again I have to confess to a sneaking admiration for the PR and marketing expertise of John Webb and Wicked Campers.
The company was in the headlines again last week when The Cairns Post reported some readers had complained about the more colourful slogans on its vehicles.
When contacted by the paper, Webb condemned the alleged slogans, pledged to investigate fully and repaint any offending vehicles, while blaming the problem on the activities of a rogue graffiti artist who had since been fired.
He assured The Cairns Post that Wicked was cleaning up its image and got in a nice plug for its new vans, tastefully decorated with indigenous artwork (see above).
All of this appeared alongside a photo of Cairns branch manager John Laughton posing next to a Wicked van, prominently displaying the company’s web address and telephone booking line.