Morale at Tourism Australia must be rock bottom after the latest blast from Gold Coast Tourism bosses Paul Donovan and Martin Winter.
This week, the pair told a House of Representatives committee hearing the organisation had no leadership, strategy or direction and had wasted the legacy of the Sydney Olympics in 2000.
It’s true the TA has been leaderless since Managing Director Geoff Buckley’s departure in June, with Chairman Rick Allert filling the role of Executive Chairman in the meantime.
Donovan added it didn’t matter how much the new MD wants paying as long as they’re the right person for the job. A cynic could be forgiven for thinking he was talking up the difficulties facing the successful candidate prior to throwing his own hat into the ring.
That doesn’t mean he’s wrong, of course. No matter how much money the Government is prepared to throw at the role, it remains something of a poisoned chalice with a to-do list that might read:
– rebuild shattered confidence of marketing department
– persuade Government to adequately fund new initiatives
– win back market share from cheaper, more accessible rivals during global economic downturn
Even if s/he is successful in attracting more people to Australia in such circumstances, it’s then a dog fight between the State Tourism Organisations to make sure they grab more visits and visitor nights than their rivals.
And guess who’ll get the blame if they fail…